Reveal Competitor Promotional Activity
Maintain your edge! Identify competitor promotional strategies to stay ahead. What categories are distributors supporting? And which brands and SKUs? Using Pricing Insights helps you answer these questions and will enable you to anticipate price hikes and dips so that you can counteract competitor activity or align your own offers.
Unlock New Product Opportunities
Discover the latest product launches in your category. It’s easy to spot new products launching in the market, their share of voice, and promotional activity, using our catalogue intelligence. Stay at the forefront of your industry by tracking and comparing new products with your own category range. Uncovering trends as they emerge, helps you adapt and react quickly to foreseeable competitive threats.
Category Strategy
Identify winning strategies employed by retailers and brands within your category. Analyse the successful tactics and approaches used by both retailers and brands in your category. This information allows you to adapt and adopt effective strategies, optimising your decision-making and market positioning.
Share of Voice
Reveal category and brand share of voice then fine-tune your pricing and/or trade marketing for maximum impact. Measure and understand category visibility and impact. Armed with this data, you can adjust your pricing and trade marketing strategies to increase your brand’s presence, influence, and revenue in the market.
Negotiate with Insight
A deep understanding of the category including your competitors’ promotional activity will allow you to negotiate with confidence, at your next supplier-retailer meeting. Data-driven facts lead to better conversations. Opportunities and threats can be discussed more openly, making decision-making straightforward.
Book a demo today to learn how Pricing Insights can provide you with the Category Insights your business needs to thrive.
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