Who We Are
We are Australian-based company providing retail intelligence to leading brands, manufacturers and retailers. As subject experts, our DNA is embedded in the products we take to market. We excel in the detail and nuance in order to provide insight in a user-friendly format.
What We Do
We supply daily, reliable, accurate data analytics and pricing insights to enable low-risk, data-backed business decisions.
How We Do It
We collect millions of daily price points from hundreds of websites. Then, we identify and match hundreds of thousands of product images, descriptions and prices. We do this every day.
How that immense volume of data is surfaced, is the real magic. Using proprietary algorithms and human-in-the-loop intervention, Yetta delivers daily insights so that brands, manufacturers and retailers can make informed, data-backed business decisions, with confidence.
Our Values
Customer-centric
We listen, we advise, we formulate, and we demonstrate flexibility and a willingness to deliver for our customers.
Innovative
We respond quickly to change. We learn, we react and we seek new and creative solutions in order to adapt.
Scalable
We strategically scale with our customers, with efficiency, to drive maximum results.
Solutions-focussed
We thrive on providing solutions. We perceive problems and challenges as opportunities to learn and improve, and to deliver our customers the best B2B data solutions in the market.
Our Story
Yetta was founded by two brothers in 2022.
In seeking a name for the company, they were inspired by their mother, Valerie Yetta, and father ‘George’ David.
‘George’ was a bookmaker by trade and loved horse racing. So much so, he invested in horses. His pride and joy was Yetta Star, a mare he affectionately named in honour of his wife.
Yetta Star became an actual star, winning many races. A true champion, she was eventually sold to ‘TJ’ Tommy J. Smith, renowned trainer and father of racing powerhouse, Gai Waterhouse.
To its founders, this thoroughbred from their childhood stands for Yetta, perfectly: a company with a winning mentality and the expertise to stay ahead of the competition in data solutions for business and retail intelligence.
With a stable of winning data business solutions, you can count on Yetta to deliver your success!
Want to learn more? Drop us a line – we’d love to hear from you.
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