It’s Amazon Prime Day in Australia on the 10th and 11th of October 2023.
This major shopping event – up there with Black Friday, EOFY and Boxing Day sales – is sure to attract shoppers seeking a bargain.
So how can Aussie retailers compete with this price-slashing phenomenon?
Here are the team at Yetta’s top three tips:
1. Dynamic Pricing and Price Matching
Insights by Yetta monitors price deals in real-time, so you can adjust prices accordingly using Dynamic Pricing, our AI-powered repricing engine. You can automatically lower prices on selected products when Amazon offers better deals (while avoiding engaging in a pricing war that erodes margins).
Offer ‘Prime Day Price Matching’ for 48-hours only across popular categories like tech, fashion and kids toys.
2. Bundle and Cross-Sell Strategies
Create value-added bundles. Package complementary products together at a discounted price.
Cross-sell and upsell. Implement intelligent product recommendations and upselling techniques via your eCommerce and Marketplace platforms. Show visitors related products that will enhance their purchase and increase basket spend.
3. Enhance Customer Experience and Loyalty
Leverage your first-party customer data to send targeted marketing messages and offers to customers, based on their preferences and purchase history.
Incentivise and reward frequent shoppers with exclusive offers, discounts and benefits – such as early access to deals, free shipping, etc.
With pricing intelligence supplied by Insights by Yetta, brands and retailers can overcome the challenges of this dynamic and competitive market.
#AmazonPrimeDay #PricingIntelligence #Insights #DynamicPricing #
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